MEDIA SKILLS FOR HCPs With advertising restrictions in healthcare, ethical media engagement is essential to educate the public, to dispel health myths and to boost trust. Yet, translating complex medical knowledge into simple, accurate messages can be challenging. Develop your public persona with our course, specially formulated for health care professionals. Outcomes Build your media presence while upholding professional standards. This training helps doctors communicate clearly, responsibly, and confidently across various platforms. You will learn How to speak clearly and ethically with the media and public How to tailor presentations for diverse audiences, such as patients, media and policymakers How to handle tough questions professionally and avoid being misquoted How to share medical insights responsibly without oversimplifying How to build your public profile Who should attend General Practitioners Cardiologists, dermatologists, endocrinologists, gastroenterologist, gynecologists, neurologists, oncologists, psychiatrists, urologists – in short, specialists of any kind Medical researchers Watch Dr Leong Ho Nam reveal how his public profile helps him in his work. What sets our course apart Our workshops and MasterClasses are: Customised Training tailored to your research goals Current & Practical Real-world scenarios and up-to-date tools Flexible Fits your schedule and workload AI Review Get personalised, tech-assisted feedback Interactive Learn by doing, not by lecture Receive feedback on your future public speaking engagements to keep improving after the workshop Bonus Optionally, we not only coach you to engage the public – we help build your public profile. Add on our ContactsBook.Asia “Advocacy” package and also get: Custom profile video & photo Introductions to journalists and conference managers News release publication and distribution Recording of your public speaking engagements Production of video interviews featuring you sharing your expertise

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Hong Bao Media provides a new generation of communications services to corporate clients throughout the Asia Pacific, for a new era of communications. The world is changing dramatically, and so is the way companies communicate. Hong Bao Media is there with you, behind and in front of the camera. I need: Select from our services OUR UNIQUE APPROACH Media & presentation training, powered by CliftonStrengths® We tailor every workshop to suit the unique strengths of each individual participant. Whether you're a naturally strong presenter or not, our Gallup-certified CliftonStrengths® coach Mark Laudi brings out the best presenter in you. Our vision is for every Asian Business Leader to be a confident media interview guest and a world-class presenter "We are your Integrated Communications partner for contemporary media and business communications." Traditional Media Training We prepare business leaders for any and all media interviews: Print, broadcast, online, panel discussions. In an era of unforgiving audiences, unpredictable reporters, alternative facts and fake news, you need the skills and confidence to win. We emphasise practise in our own TV studios in Singapore and Malaysia. Select "Traditional media skills" from the dropdown menu above. Executive Coaching We offer CliftonStrengths® executive coaching for individuals and teams. We also apply CliftonStrengths® (formerly known as Gallup StrengthsFinder) to media skills and presentations, so everyone can be a great public speaker. Select "Executive coaching" or "Training in presenting for those who don't like to present" from the dropdown menu above. New Media Training L ive webcasts and podcasts bring scale to your communications.But many productions fail to generate a return on investment. We coach you in TV presenter and production skills so your webcasts, podcasts and social videos are always engaging and dynamic. Select "Training in live webcasting" from the dropdown menu above. Live Webcasting & Studio Our green screen studios in Singapore's Financial District and Kuala Lumpur's City Centre have all the facilities you need for live webcasts and recordings. Select green screen studio from the dropdown menu above. OUR STUDIO Our green screen studios in Singapore's Financial District and Kuala Lumpur's City Centre have all the facilities you need for regular live webcasts and recordings. FIND OUT MORE WHAT OUR MEDIA TRAINING PARTICIPANTS SAY "The CliftonStrengths® are very interesting, they help me make sure that my message stays and that journalists or the board are interested in my message." Patrick Lee CEO, Standard Chartered Singapore SUSTAINABILITY Hong Bao Media has been a member of the UN Global Compact corporate responsibility initiatives since 2021, and adheres to its principles in the areas of human rights, labor, the environment and anti-corruption. We have been playing our part in very practical ways: we use glassware and minimal disposables, reduce paper usage by printing only necessary documents, offset travel-related carbon, recycle electronics, and keep our aircon temperature at reasonable levels. Read our sustainability report

Science Communication Demonstrate your impact When key stakeholders don’t grasp the real-world impact of your research, they start questioning your raison d’etre. Funding becomes increasingly vulnerable. Yet many researchers struggle to simplify complex ideas or engage diverse audiences to secure their buy-in. Our hands-on training helps researchers like you communicate your work clearly and confidently—whether it’s for the media, policymakers, funders, or the public. Outcomes This workshop helps you confidently explain the full benefits of your research for your stakeholders, your community, and society. You will learn How to make your research understandable without dumbing it down How to explain your research in all its complexity with simplicity How to make your research appear sophisticated, not complicated How to tailor your message to disparate audiences Who should attend Research/Clinical Research Scientists Professors, Lecturers, Readers Researchers in any scientific discipline PhD Students, Postdoctoral Research Associates, Research Fellows What sets our course apart Our workshops and MasterClasses are: Our workshop draws on “Theories and Models of Science Communication” Join interactive sessions with practical exercises and real-time feedback Receive feedback on your future public speaking engagements to keep improving after the workshop Bonus Create a short video on your research’s impact pathway—perfect for LinkedIn or your website. Add on our ContactsBook.Asia “Advocacy” package and also get: Custom profile video & photo Introductions to journalists and conference managers News release publication and distribution Recording of your public speaking engagements Production of video interviews featuring you sharing your expertise

RUN YOUR EVENT LIKE A PRO Master the art of running live events – Whether you’re new to show-calling or want to level up your event execution, this hands-on course gives you the skills to manage live productions professionally—from planning to showtime. Outcomes Show-calling is the skill in running a live event, ensuring the right guest appears at the right time, with videos, music and lighting perfectly timed. Gain confidence in live event management Coordinate effectively with technical teams Practice real-world scenarios in a safe space Walk away with practical skills you can use immediately You will learn Understand the role, responsibilities & value of a show caller Build effective timelines & flexible plans Communicate clearly with AV, lighting, and sound Manage transitions and stay on cue Choose elements that elevate the experience Support speakers and manage last-minute changes Stay cool and in control during the unexpected Simulate real show-calling scenarios with feedback Who should attend New or aspiring show callers Event managers & producers AV, lighting & sound crew Speaker coordinators What sets our course apart The HBM Show-Caller Course is facilitated by Pearlyn Chua. Contact us today to register, or customise a session for your team. Media training: 1-2 pax / 4 hours 5,000 Singapore dollars $5,000 Request to Book Media training: 3-4 pax / 6 hours 7,500 Singapore dollars $7,500 Request to Book Media training: 5-6 pax / 8 hours 10,000 Singapore dollars $10,000 Request to Book

All organisations must be ready to face a crisis - whether it's the Covid-19 corona virus outbreak, a cyber attack, or a private data breach. We put your crisis communications plan to the test, with a thorough practical scenario with your key stakeholders. Chat with us Drop us a message Crisis communications Training in crisis communications All companies are at risk of crises. Whether it's a cyber attack, a data breach, sabotage by drones, or disruption to product and service delivery due to climate change. Understanding these risks and coming to grips with how to deal with them on an operational basis should be captured in a risk management plan, a crisis management plan and a crisis communications plan. We put your crisis communications plan to the test, with a thorough practical scenario with your key stakeholders. Outcomes: • Greater readiness to manage any crisis • Greater awareness among key stakeholders of the importance of crisis communications • Greater ability in handling media and public communications • Real experience in putting your crisis communications plan into practise • Establishment of a social media monitoring platform • Assessment of gaps in your risk- and crisis management plans • Intermediate skills in traditional media interviews You will learn: • How to engage the media in a crisis • How to run a crisis communications press conference • How to respond to reporters’ questions in a doorstop interview • The crisis communications protocol, including who to call in a crisis WHAT SETS OUR COURSE APART We combine crisis communications scenario with traditional media training and doorstop interviews. This three-in-one approach ensures participants are able to better respond during the crisis practise scenario, and take away skills they are able to apply straight away in day-to-day media communications. Click “Chat Now” below and select “Crisis communications” Our previous team-building workshops Chat with us < Previous Drop us a message Next >

You’re getting ready for a media interview, and you want to practise one last time. Or you have been trained before but are a little rusty in your media skills, and need a refresher. Get ready for dial-a-doorstop! Chat with us Drop us a message Dial-a-Doorstop Practise for a forthcoming media interview You’re getting ready for a media interview, and you want to practise one last time. Or you have been trained before but are a little rusty in your media skills, and need a refresher. Get ready for dial-a-doorstop! As the name suggests, we conduct a recorded on-camera door stop interview with you and review it before interviewing you again; as often as you need until you’re ready to face the cameras. Our questions are centred around the issues of the day of the engagement. This makes it more difficult to prepare – but that’s the point! Dial-a-doorstop will ensure you are ready for anything. Outcomes: • Smoother delivery of your messages • Greater ability to deal with difficult questions • More natural appearance on camera You will have the opportunity to practise: • Delivering your messages • Putting your bridging skills to the test WHAT SETS OUR COURSE APART Engagements in Singapore or Malaysia can be booked by the hour, either at your office or at our studio. PLEASE NOTE: Dial-a-doorstop is FOR EXPERIENCED MEDIA PERFORMERS ONLY! If you are not experienced in media appearances, we recommend our media training course "Confidence, Not Apprehension" instead. BONUS While you’re here, record a video blog or interview you can publish to your own LinkedIn feed or YouTube channel. Click “Chat Now” below and select “Media training/executive presence” Our previous team-building workshops Chat with us < Previous Drop us a message Next >

Help your senior business leaders perform at their full potential through executive coaching. Applying CliftonStrengths (formerly Gallup StrengthsFinder) methodology, we work with senior business leaders to help them identify their unique Talent Themes, and we tailor skills development plans to turn those talents into strengths. Chat with us Drop us a message CliftonStrengths executive coaching Executive coaching Football stars, Olympic athletes and Grand Slam winners all have one thing in common: they all have a coach. Living your best life begins when you tap into your unique talents. Since it was developed by American psychologist Dr Donald O. Clifton, CliftonStrengths has helped more than 22 million people maximise their natural talents. Discover your CliftonStrengths to learn what makes you exceptional and how you can maximize your potential, and answer questions such as: • How do I improve in my career? • How can I develop professionally? • How can I perform at a high level? • How can I improve my skills? • How can I improve my problem-solving? • How can I improve my time management? CliftonStrengths helps you harness what makes you uniquely powerful: your unique talents. Here's how: 1. Register. Contact us to register, then take the online assessment with the voucher code we provide, valued at US$89. 2. Take the online assessment. It measures your unique sequence of 34 CliftonStrengths Signature Talent Themes. It explains the unique ways you accomplish your goals by building relationships, thinking strategically, executing plans and influencing others. CliftonStrengths gives you greater self-awareness, which can help you succeed in any facet of life. 2. Attend individual coaching sessions. These are usually 1-2 hours in duration, and generally encompass three (3) engagements. You can book more to suit your requirements. Mark is a Gallup-certified CliftonStrengths coach. With 13 years of experience training senior business and government leaders in media and communications skills, Mark can help your executive be at their full potential. BONUS We provide you with the CliftonStrengths assessment voucher code valued at US$89. Click “Chat Now” below and select “Executive coaching” Our previous team-building workshops Chat with us < Previous Drop us a message Next >

Brace yourself for the pitch. Institutional investors usually receive many investment pitches every week, and ask tougher, more detailed questions than angel investors. They know what answers they want, and they will know within a few minutes if they are interested in investing in your business. We equipment you with the skills you need to capture their attention. Chat with us Drop us a message Ready for the Roadshow Training in pitching to institutional investors Brace yourself for the pitch. Institutional investors usually receive many investment pitches every week, and ask tougher, more detailed questions than angel investors. They know what answers they want, and they will know within a few minutes if they are interested in investing in your business. We equipment you with the skills you need to capture their attention. Outcomes: • Pique the interest of the institutional investor you are pitching to • Be able to respond expertly to common questions institutional investors ask • Get invited to the next pitch round • Ensure the institutional investor speaks about your favorably to his/her investment committee You will learn: • How to structure your pitch • What content your pitch must contain • How to anticipate difficult questions • How to recover if the institutional investor's interest wanes • How to secure a further conversation WHAT SETS OUR COURSE APART Most pitching guidance is targeted at start-ups, and is provided by accelerators, angel investors and VCs. Our focus is on established businesses, and our coaching is designed for the high-pressure environment of an institutional investor pitch. Our market-proven coaching curriculum will ensure you will be ready to pitch for multi-million dollar mandates. BONUS This course is co-presented by Robert W. van Zwieten. He is a former CFO of the Singapore Exchange (SGX), former head of the Asian Development Bank (ADB) private investment division, and former President of the Emerging Markets Private Equity Association (EMPEA). As an added bonus, you will record an elevator pitch on video which you can publish to your own LinkedIn feed or YouTube channel. Click “Chat Now” below and select “Pitching to institutional investors” Our previous team-building workshops Chat with us < Previous Drop us a message Next >

Our executive media training course & interview, coaches civil servants & political leaders to attain the skills for broadcast & online presence in Singapore. Chat with us Drop us a message Media Training Media Training Firm In SG | Supported By CliftonStrengths It’s media everywhere! Senior business leaders know they must establish their media profiles in order to strengthen their personal and corporate identities, attract and retain talent, and increase stakeholder trust in their firms. However, in a world where the media is constantly on, live, and everywhere, they must be equally skilled at interacting with bloggers and social media activists as with traditional print and broadcast journalists. Outcomes: • Greater confidence in media interviews • Greater interest from journalists • Greater ability to deal with difficult or irrelevant questions • Be quoted more often • Lower risk of being quoted out of context You will learn: • The pressures of a modern newsroom and how journalists work in a 24/7 news environment • The differing needs of various media types, including social media • Why do journalists want to talk to you • What do journalists expect from you • How to formulate and deliver key messages with clarity • How to respond to unexpected questions or issues • Storytelling • Projecting the right image and body language You will have the opportunity to practice: • Text-based interviews for print and online, and • Broadcast interviews for TV, webcasts, radio, podcasts and social video WHAT SETS OUR COURSE APART Our workshops and MasterClasses are: • CUSTOMISED – Mark is a Gallup-certified CliftonStrengths coach. We invite each participant to take the online assessment ahead of the workshop. This will allow us to tailor our workshops to each participant. • INTERACTIVE – Participants are invited to contribute actively. All learnings are immediately practised. • PRACTICAL – We operate our own media training course in the Central Business Districts of Singapore and Kuala Lumpur. These incorporate a board room for groups of up to 20 participants and green screen TV studios where our on-camera practice usually takes place. Participants will be recorded on video to review their performances at our studio in Singapore or Malaysia or at a venue you arrange. We have an in-house crew and equipment for this purpose. • FLEXIBLE – Owing to the seniority of our clients, we offer as much flexibility as possible, such as in the content, duration, timing and number of participants. • MATURE YET UP-TO-DATE CURRICULUM – Our curriculum is founded on Mark Laudi’s award-winning experience in presenting on television and at business events and conferences. Mark has conducted media training courses for more than 16 years, so our course materials are constantly refined and relevant. WHY SHOULD YOU CHOOSE US? We now invite all our media training participants to take a CliftonStrengths assessment which has been a complete game-changer for our training participants. In the past, you might have wondered why some participants perform well in the media while others struggle. Why do some participants know how to put across a clear main message, round out their interviews with data points and anecdotes, and know not to get trapped in answering irrelevant questions – while their colleague sitting next to them struggles to do the same thing? Their CliftonStrengths report reveals why they struggle, which helps us address these issues in the most personalised, individual way possible. Rather than taking participants out of their comfort zones and forcing them to conform to an off-the-shelf curriculum, we communicate the dos and don’ts in a way that appeals to their comfort zone during presentations. The aim is to place the curriculum into the individual’s frame of reference. So, rather than saying, “Here’s how I need you to present, now go do it”, the message is “Given the unique personality you are and the mindset you have, here’s how you can present best...” The result is much greater absorption of the course materials, removal of mental blocks that stop them from following best practices, and better media presentations for your firm. This is why CliftonStrengths is a standard feature of all our courses and has been extremely well received by our corporate customers whose skills are enhanced. All our clients are asking for this approach. BONUS While you’re here, record a video blog or interview you can publish to your own LinkedIn feed or YouTube channel. Click “Chat Now” below and select “Media training/executive presence.” Our previous team-building workshops Chat with us < Previous Drop us a message Next >

You are going to present a conference keynote, TED Talk, town hall meeting, a presentation to the board, or you are taking part in a panel discussion. Develop your presence to maximise the personal branding opportunity. Chat with us Drop us a message Develop your panel charisma and conference presence Training in panel charisma and conference presentations Why is it some people command attention and respect the moment they walk in the door, while others don't? In this course, participants discuss and identify why this is so, what presence is, how it benefits them, and how to bring it about. Develop your presence to maximise the personal branding opportunity. OUTCOMES • Greater stage presence through active management of voice, body language and content • More memorable delivery of key messages • More attentive audiences • Make a lasting positive impression on the audience • Achieve your business outcomes YOU WILL LEARN • How to attain, retain and regain audience attention • How to get your audience to listen, believe, act/interact/transact, and share • How to be sure you receive your fair share of speaking time • How to use the opportunity of “final comments” • How to network with confidence and charisma • How to gather thoughts under pressure • How to use your voice to influence and persuade • How to present without scripts or a teleprompter • How to stay on message in the face of difficult questions from the moderator or the audience • Microphone etiquette • How to overcome stage fright – techniques TV presenters use to keep cool in fast evolving, uncertain or high-pressure moments • How to win over your audience with what you say and how you say it There is a heavy emphasis on practising: • Presentations, including TED Talks • Panel discussions, and • Town hall- or Annual General Meetings WHAT SETS OUR COURSE APART In addition to coaching, Mark Laudi is also a frequent conference anchor and panel moderator at business events in Asia. This means he brings first-hand experience to each workshop - from coaching participants in the fundamentals, to sharing street smart life hacks for making the most of your conference keynote or panel appearance. BONUS Participants will develop a self-introduction which they can forward to panel moderators and emcees, to ensure the introduction is always on point. Participants may also record a video promoting their forthcoming presentation or panel appearance, which they may choose to post to their LinkedIn feed or YouTube channel. Click “Chat Now” below and select “Media training/executive presence” Our previous team-building workshops Chat with us < Previous Drop us a message Next >

Sales coaching, powered by CliftonStrengths® Introduction Imagine you could sell so well your clients and customers said 'yes' to everything you pitched to them. But you first need to know why they are saying 'no'. Is it something you are doing or not doing, saying or not saying? What is turning them away? That's where sales coaching comes in. Make a booking Outcomes With our proprietary sales coaching you will: Understand why customers are saying 'no' Play to your strengths to get customers to say 'yes' Discover sales talents you never knew you had Read your customer better and respond to them accordingly Resist customer requests for discounts Create stronger customer loyalty Get started today 1 FOUNDATION Take the "CliftonStrengths® 34" assessment. Find it here in the Gallup Shop . IMPORTANT : If you already have your 25/26-page "CliftonStrengths® 34" Report, do not take the assessment again. Go to step 2. 2 ADDITION Purchase the "CliftonStrengths® for Sales" assessment . Find it here in the Gallup Shop. 3 DOWNLOAD Download both reports from your Gallup® account - you will be prompted to create this when you first take your assessment. 4 SUBMIT Submit both your 25/26-page "CliftonStrengths® 34" and "CliftonStrengths® for Sales" Reports to us. 5 SCHEDULE Book your 1- or 2-hour virtual or in-person coaching session with Gallup®-certified Advanced CliftonStrengths® coach Mark Laudi. Click NEXT below to get started. NEXT Gallup®-certified Advanced CliftonStrengths® Coach Mark Laudi is a Senior Career Fellow at Nanyang Technological University, coaching professional and executive MBA students. Make a booking Contact Us For further information: Mark Laudi mark.laudi@hongbaomedia.com (+65) 901 7 3534 138 Robinson Road #21-02 Oxley Tower Singapore 068906