Media Training
Training in traditional & new media skills - supported by CliftonStrengths
It's media-everywhere!
Senior business leaders know they must develop their media profile to build their personal and corporate brand, attract and retain talent, and build stakeholder trust. But in an always-on, probably-live, media-everywhere environment they must be just as adept dealing with bloggers and social media activists as with traditional print and broadcast journalists.
.
You will learn
-
The pressures of a modern newsroom and how journalists work in a 24/7 news environment
-
The differing needs of various media types, including social media
-
Why journalists want to talk to you
-
What journalists expect from you
-
How to formulate and deliver key messages with clarity
-
How to respond to unexpected questions or issues
-
Story telling
-
Projecting the right image and body language
What sets our course apart
Our workshops and MasterClasses are:
CUSTOMISED
Mark is a Gallup-certified CliftonStrengths coach. We invite each Participant to take the online assessment ahead of the workshop. This will allow us to tailor our workshops to each Participant individually.
FLEXIBLE
Owing to the seniority of our clients, we offer as much flexibility as we can, such as in the content, duration, timing and number of participants.
INTERACTIVE
Each participant is invited to contribute actively. All learnings are immediately practiced.
MATURE YET UP-TO-DATE CURRICULUM
Our curriculum is founded on Mark Laudi's experience in presenting on television and at business events and conferences. But he has conducted presentation skills courses for more than 16 years, so our course materials are solid and refined, while continuing to develop to stay up-to-date and relevant.
PRACTICAL
Filter by source, language and date. Refine your alert by adding or deleting keywords.
PRACTICAL
Owing to the seniority of our clients, we offer as much flexibility as we can, such as in the content, duration, timing and number of participants.
Media training, supported by CliftonStrengths
Why do some people perform very well in the media, while others struggle?
Your CliftonStrengths report reveals the answer, and helps us address these issues in the most personalized, individual way possible.
Rather than taking you out of your comfort zone and forcing you to conform to an off-the-shelf curriculum, we place the curriculum into the frame of reference of the individual.
Instead of saying "here's how I need you to present, now go do it", the message is "given the unique personality you are and the mindset you have, here's how you can present best..."
The result is much greater adoption of the course materials, removal of blockages that stop you from following best practice, and overall better media performances.