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Media Training

Training in traditional & new media skills - supported by CliftonStrengths

It's media-everywhere!

Senior business leaders know they must develop their media profile to build their personal and corporate brand, attract and retain talent, and build stakeholder trust. But in an always-on, probably-live, media-everywhere environment they must be just as adept dealing with bloggers and social media activists as with traditional print and broadcast journalists.



  • Greater confidence in media interviews
  • Greater interest from journalists
  • Greater ability to deal with difficult or irrelevant questions
  • Be quoted more often
  • Lower risk of being quoted out of context

You will learn

  • The pressures of a modern newsroom and how journalists work in a 24/7 news environment
  • The differing needs of various media types, including social media
  • Why journalists want to talk to you
  • What journalists expect from you
  • How to formulate and deliver key messages with clarity
  • How to respond to unexpected questions or issues
  • Story telling
  • Projecting the right image and body language

You will have the opportunity to practice, and get feedback on

  • Text-based interviews for print and online media, and

  • Live interviews for TV and radio, podcasts and social video

What sets our course apart

Our workshops and MasterClasses are:


Mark is a Gallup-certified CliftonStrengths coach. We invite each Participant to take the online assessment ahead of the workshop. This will allow us to tailor our workshops to each Participant individually.


Owing to the seniority of our clients, we offer as much flexibility as we can, such as in the content, duration, timing and number of participants.


Each participant is invited to contribute actively. All learnings are immediately practiced.


Our curriculum is founded on Mark Laudi's experience in presenting on television and at business events and conferences. But he has conducted presentation skills courses for more than 16 years, so our course materials are solid and refined, while continuing to develop to stay up-to-date and relevant.


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Owing to the seniority of our clients, we offer as much flexibility as we can, such as in the content, duration, timing and number of participants.


Media training, supported by CliftonStrengths

Why do some people perform very well in the media, while others struggle?

Your CliftonStrengths report reveals the answer, and helps us address these issues in the most personalized, individual way possible.

Rather than taking you out of your comfort zone and forcing you to conform to an off-the-shelf curriculum, we place the curriculum into the frame of reference of the individual.

Instead of saying "here's how I need you to present, now go do it", the message is "given the unique personality you are and the mindset you have, here's how you can present best..."


The result is much greater adoption of the course materials, removal of blockages that stop you from following best practice, and overall better media performances.

Automatic membership of ContactsBook.Media

Participants in our workshops are listed in ContactsBook.Media – a free directory for journalists, podcasters, bloggers and others in search of expert speakers. 


We now have more than 1,350 registered journalists, including Tier-1 media, trade- and niche publications, as well as event managers, freelance writers and podcasters. 



As a media training client, you automatically receive:


1.    Listing of your media trained spokespeople on ContactsBook.Media

2.    Announcement of your spokespeople to our database of journalists


Sign up for the ContactsBook.Media “Expert” membership and you will receive the above, plus the following:


1.    Portrait photo of your spokesperson which you can attach to their biography, send to event managers, or place on your website

2.    Customised autograph card (right)

3.    Animated profile video

4.    Live or recorded Background Briefing on their expertise, exclusively to our journalist community

5.    Publish news releases for which experts you manage are the designated spokesperson

6.    Syndicate your content via our SEO tuned site 

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How ContactsBook.Media works


Journalists’ media requests are matched to qualified spokespeople using two separate search bars:

  1. Questions – Journalists send questions once for a specific area of expertise. All experts who match that area of expertise are invited to respond.

  2. Interview invitations – Journalists send interview invitations, seeking specific spokespeople or those with specific areas of expertise, locations, or media.


Journalists are never put in touch with spokespeople directly. When a reporter sends questions or interview invitations, only you or your nominated comms lead receives the email request.

Watch Mark in action

Our reality TV show "Media Superstar" takes you into the training room during our media training sessions.

Watch four real clients going through the course in these entertaining episodes.


While you’re here, record a video blog or interview you can publish on your own LinkedIn feed or YouTube channel.

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