Media training for SGX-listed companies subsidised by the Singapore Exchange
Hong Bao Media is an official provider of communication coaching under the Singapore Exchange's Value Unlock program
Communication coaching for the C-suite
Singapore Exchange is providing a 50% subsidy* on our communication coaching:
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Cure stage fright, once and for all
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Media Training
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Panel Charisma
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Ready for the Roadshow and AGMs
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Network with retail shareholders
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Crisis Communications
You will have the opportunity to practice and receive feedback on:
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Text-based interviews for print and online media
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Live interviews for TV and radio, podcasts and social video, and
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AGM presentations and investor roadshows
(*Please contact SGX for Equip Grant Terms & Conditions)
Outcomes
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Greater comfort and confidence on-stage and on-camera
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Greater ability to deal with difficult or irrelevant questions
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Lower risk of breaching SGX continuous disclosure obligations, or being quoted out of context
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Greater visibility for your investment story through media and digital channels
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Stronger investor loyalty
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Greater demand for shares
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Greater resilience against shocks
BONUS
We don't just train you to speak in public or appear in the media - we reach out to investors through our own digital channels.
Scroll down for details.
What sets our courses and workshops apart
Our workshops and MasterClasses are:
CUSTOMISED
Mark Laudi is a Gallup-certified CliftonStrengths® coach. We invite each Participant to take the online assessment ahead of the workshop. This will allow us to tailor our workshops to each Participant individually.
FLEXIBLE
Owing to the seniority of our clients, we offer as much flexibility as we can, such as in the content, duration, timing and number of participants.
INTERACTIVE
Our workshops are not lectures.
Every participant is invited to contribute actively. All learnings are immediately practiced.
MATURE YET UP-TO-DATE CURRICULUM
Our curriculum is founded on Mark Laudi's experience in presenting on television and at business events and conferences. But he has conducted presentation skills courses for more than 16 years, so our course materials are solid and refined, while continuing to develop to stay up-to-date and relevant.
PRACTICAL
Participants are invited to our purpose-built television studios in Singapore and Kuala Lumpur to practise on camera for various types of media interviews and public speaking engagements.
ON-GOING COACHING
In addition to the feedback they receive during the workshop, Participants are also offered an AI-powered review of their on-camera performance.
We also encourage them to submit a video of their next speaking engagement for written review.
Media training, supported by CliftonStrengths®
Why do some people perform very well in the media, while others struggle?
Your CliftonStrengths® report reveals the answer, and helps us address these issues in the most personalized, individual way possible.
Rather than taking you out of your comfort zone and forcing you to conform to an off-the-shelf curriculum, we place the curriculum into the frame of reference of the individual.
Instead of saying "here's how I need you to present, now go do it", the message is "given the unique personality you are and the mindset you have, here's how you can present best..."
We help you to build on your comfort zones, by building them out with media skills and techniques. That way we build you up.
The result is much greater adoption of the course materials, removal of blockages that stop you from following best practice, and overall better media performances.
Five steps to speaking with confidence and reaching out to investors
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Media training participants take the CliftonStrengths® assessment and send us examples of past public speaking or media interviews (if available).
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Participants attend individually or in small groups for a highly interactive conceptual discussion and on-camera practice.
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The coaching continues after the workshop. Participants receive their training videos with feedback and commentary, and a media license certificate.
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They are also invited to submit a recording of their next public speaking or media appearance any time after the workshop.
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Optionally, they can meet their obligations to SGX to engage investors by promoting themselves through our platforms Investor.Exchange, ContactsBook.Asia and BackgroundBriefing.news
