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- CliftonStrengths executive coaching | Executive coaching | Hong Bao Media
Help your senior business leaders perform at their full potential through executive coaching. Applying CliftonStrengths (formerly Gallup StrengthsFinder) methodology, we work with senior business leaders to help them identify their unique Talent Themes, and we tailor skills development plans to turn those talents into strengths. Chat with us Drop us a message CliftonStrengths executive coaching Executive coaching Football stars, Olympic athletes and Grand Slam winners all have one thing in common: they all have a coach. Living your best life begins when you tap into your unique talents. Since it was developed by American psychologist Dr Donald O. Clifton, CliftonStrengths has helped more than 22 million people maximise their natural talents. Discover your CliftonStrengths to learn what makes you exceptional and how you can maximize your potential, and answer questions such as: • How do I improve in my career? • How can I develop professionally? • How can I perform at a high level? • How can I improve my skills? • How can I improve my problem-solving? • How can I improve my time management? CliftonStrengths helps you harness what makes you uniquely powerful: your unique talents. Here's how: 1. Register. Contact us to register, then take the online assessment with the voucher code we provide, valued at US$89. 2. Take the online assessment. It measures your unique sequence of 34 CliftonStrengths Signature Talent Themes. It explains the unique ways you accomplish your goals by building relationships, thinking strategically, executing plans and influencing others. CliftonStrengths gives you greater self-awareness, which can help you succeed in any facet of life. 2. Attend individual coaching sessions. These are usually 1-2 hours in duration, and generally encompass three (3) engagements. You can book more to suit your requirements. Mark is a Gallup-certified CliftonStrengths coach. With 13 years of experience training senior business and government leaders in media and communications skills, Mark can help your executive be at their full potential. BONUS We provide you with the CliftonStrengths assessment voucher code valued at US$89. Click “Chat Now” below and select “Executive coaching” Our previous team-building workshops Chat with us < Previous Drop us a message Next >
- Business presentations for future leaders | Training in executive presence for students | Hong Bao Media
This blended learning course is designed for students at universities and colleges in Asia, to ensure they have the essential skills they need to launch their careers. Chat with us Drop us a message Business presentations for future leaders Training in executive presence for students Asia's leading universities are already of a global standard. But they recognise that academic performance must be coupled with soft skills to ensure their graduates are future-ready. We offer a market-proven blended learning course which allows students to receive both conceptual instruction in a Gen Z-friendly format, and the rigour of practical application and feedback. Course structure: 1. Students take the online video course in the HBM Academy and complete the quizzes. We provide vouchers so your selected students are able to access the course for free, or at a reduced rate. 2. Optionally, Students take part in practical workshops in small groups to put their learnings into practise. These can be conducted either on your campus or in our purpose-built training facilities in Singapore and Kuala Lumpur. Outcomes: • Greater ability to articulate their thoughts and ideas • Better feedback from employers • More effective brand ambassadors for your university or college They will learn: • How to structure and deliver their presentation • How to attain, retain and regain audience attention • How to present at companies where they are interning • How to build their executive presence • How to overcome stage fright • How to do well at digital interviews Students will have the opportunity to practice: • Face-to-face presentations, and/or • Digital interviews via Hirevue or Skype, Zoom, etc The challenges we solve for administrators at universities and colleges: 1. Not enough time - Some universities already offer presentation skills courses. But there simply are not enough hours in the day for universities to teach everything students need. 2. Students are reluctant to commit - And who can blame them. When you have sat in lectures and tutorials all week, and put in additional hours after hours for project work and study, it's no wonder they are reluctant to show up for weekend courses. 3. Budgets are limited - Most universities want all their students to benefit from a presentation skills course. But the cost-per-student becomes prohibitive because current in-class courses are not scalable. 4. Scale is critical - The technology is readily available and market-proven. This is why our course takes a "flipped classroom" approach. WHAT SETS OUT COURSE APART Our course is: • Scalable - Roll out the online course materials to your entire student body • Customisable - Decide which of your student cohort attends the practical workshops, how much each of them co-pays, and where to hold the workshops • Time-saving - Students only commit a short amount of time for the online training, and one hour for the practical workshops BONUS Each student receives personalised feedback from Mark Laudi to help them improve on their career journey. Talk to one of our consultants for how to introduce our future leaders course at your university or college. Click "Academy" in the menu above or “Chat Now” below and select “Presence for students and future leaders" Our previous team-building workshops Chat with us < Previous Drop us a message Next >
- Crisis communications | Training in crisis communications | Hong Bao Media
All organisations must be ready to face a crisis - whether it's the Covid-19 corona virus outbreak, a cyber attack, or a private data breach. We put your crisis communications plan to the test, with a thorough practical scenario with your key stakeholders. Chat with us Drop us a message Crisis communications Training in crisis communications All companies are at risk of crises. Whether it's a cyber attack, a data breach, sabotage by drones, or disruption to product and service delivery due to climate change. Understanding these risks and coming to grips with how to deal with them on an operational basis should be captured in a risk management plan, a crisis management plan and a crisis communications plan. We put your crisis communications plan to the test, with a thorough practical scenario with your key stakeholders. Outcomes: • Greater readiness to manage any crisis • Greater awareness among key stakeholders of the importance of crisis communications • Greater ability in handling media and public communications • Real experience in putting your crisis communications plan into practise • Establishment of a social media monitoring platform • Assessment of gaps in your risk- and crisis management plans • Intermediate skills in traditional media interviews You will learn: • How to engage the media in a crisis • How to run a crisis communications press conference • How to respond to reporters’ questions in a doorstop interview • The crisis communications protocol, including who to call in a crisis WHAT SETS OUR COURSE APART We combine crisis communications scenario with traditional media training and doorstop interviews. This three-in-one approach ensures participants are able to better respond during the crisis practise scenario, and take away skills they are able to apply straight away in day-to-day media communications. Click “Chat Now” below and select “Crisis communications” Our previous team-building workshops Chat with us < Previous Drop us a message Next >
- Crisis communications | HONG BAO MEDIA
Crisis communications Practical training & simulations Whether it's a cyberattack, a data breach, sabotage by drones, or disruption to product and service delivery due to climate change. Understanding these risks and coming to grips with how to deal with them on an operational basis should be captured in a risk management plan, a crisis management plan, and a crisis communications plan. We put your crisis communications plan to the test, with a thorough practical scenario with your key stakeholders. Outcomes Greater readiness to manage any crisis Greater awareness among key stakeholders of the importance of crisis communications Greater ability in handling media and public communications Real experience in putting your crisis communications plan into practise Establishment of a social media monitoring platform Assessment of gaps in your risk- and crisis management plans Intermediate skills in traditional media interviews You will learn How to engage the media in a crisis How to run a crisis communications press conference How to respond to reporters’ questions in a doorstop interview The crisis communications protocol, including who to call in a crisis What sets our course apart We combine crisis communications scenario with traditional media training and doorstop interviews. This three-in-one approach ensures participants are able to better respond during the crisis practise scenario, and take away skills they are able to apply straight away in day-to-day media communications.
- ELEVATOR PITCH SCRIPT AUTO-GENERATOR | HONG BAO MEDIA
Tell your clients and customers that once the COVID-19 Circuit Breaker is over you are back and ready to serve them! Record a video that is crazy, funny, interesting! Pull a face, tell a joke and hashtag #HBM & #SGReadyForBusiness on your social media channels. BE READY. IT'S TIME TO BE MEDIA SAVVY . Practise your media skills and showcase your business by telling your target clients and customers how you and your business can help them. Customise the script below Record your video Publish it on your social channels with the hashtags #BeMediaSavvy , #SGBeMediaSavvy if you’re in Singapore, #MYBeMediaSavvy if you’re in Malaysia Don’t delay – use your time working from home to record your video now. Didn’t get it right the first time? Don’t worry, just re-record it. Need inspiration? Watch these videos. Play Video Play Video 01:24 Modern Crisis Communications: Essential Strategies for All Companies Play Video Play Video 00:59 Miss Goob, Goobycakes Play Video Play Video 00:50 Mark Leong, Farmz Play Video Play Video 00:27 Benjamin Toh, Typicalben Create your own 1-minute business video from home! Complete your script Fill the blanks below to finish the script for your company. Get comfortable Use your smart phone to record yourself delivering the script. Rehearse if you need to, to come across natural and fluid. Start and end with a bang! Make sure you start strong and have a fun ending. Show who you and your brand are. Post and tag us in your video Add the tags #HBM, #BeMediaSavvy, #SGBeMediaSavvy / #MYBeMediaSavvy when you publish your video on Instagram, Facebook, Twitter, or LinkedIn. BONUS! We have a surprise in store for the best submissions. Get Started Now! Your Name Email Address Job Title Company How can you help your clients/customers?* - “We can help you by providing...” Competitive Advantage * Required Available island wide Cheapest in the market Award-winning Customisable Easy to install Easy to use Good value for money Long-lasting Low maintenance Patented Powerful Recyclable Reusable Top quality Other (add your own!) Other, Add Your Own Target Market - "Our ideal customers are..." What other offers do you have? * Call-to-action - "So go to our website/visit our shop and..." * Email the script to me! DO SOMETHING CRAZY funny, quirky, interesting! Pull a face, tell a joke, give a strong punchline - something memorable that will have people watching and sharing your video!
- Public speaking for public companies | HONG BAO MEDIA
Public speaking for public companies Introduction You are the Chairman, a board member, or senior executive of a public company – but one thing you dislike most is public speaking. Yet you have no choice but to step out in front of the cameras and microphones, or on stage. There are investment conferences and investor roadshows, earnings calls with analysts, and Annual and Extraordinary General Meetings. That's on top of presentations in the ordinary course of business, such as product launches, town hall meetings and client briefings. Possibly even media interviews. So, how can you overcome any fear of public speaking and have productive stakeholder meetings, while enhancing your reputation? Most common public speaking barriers Even the most senior business leaders have concerns about public speaking. We solve the following problems: Dislike making small talk with new shareholders Dislike crowds Dislike cameras Dislike being eyed critically by audience members Meetings aren't productive Not sufficiently prepared Be quicker to react with the right words Outcomes As a result of this coaching program, you will get comfortable: Hosting earnings calls, even if you dislike cameras Engaging shareholders, even if you dislike networking Facing difficult questions from institutional investors, even if you don't feel prepared or able to think quick on your feet Being your authentic self, even if you don't feel able to rise to the occasion Overcoming imposter syndrome Applications of public speaking As Chairman, CXO or board member you are confronted with many public speaking engagements AGMs/EGMs Product/service launches Conference appearances Annual sales kickoff/channel partner events Institutional investor roadshows Town Hall meetings Retail investor seminars Media interviews Program We help you fix presentation weaknesses and play to your strengths in 3-6 structured coaching sessions of 1-2 hours to suit your schedule (including weeknights and weekends). What to expect We create the space for you to: Build on - The aim is not to take you out of your comfort zone but for you to stay true to the person you already are Build out - You learn and practise proven, contemporary public speaking skills which suit your personality Build up - You gain confidence because public speaking is now part of your comfort zone Start to enjoy shareholder meetings 1 SET OBJECTIVES Let us know the specific requirements of your Senior Leadership Team (SLT) or Board of Directors - or choose from our proven curricul a 2 TAKE ASSES SMENT Your SLT or Board Member takes the CliftonStrengths® assessment and submits the report to us 3 CUSTOMISE We curate the program to suit the communications aspects y our SLT or Board Member wishes to focus on 4 SCHEDULE Schedule dates and times for each communications coaching session NEXT Gallup®-certified Advanced CliftonStrengths® Coach Mark Laudi has coached senior leadership teams at SGX- and Bursa-listed companies. Make a booking Contact Us For further information: Mark Laudi mark.laudi@hongbaomedia.com (+65) 901 7 3534 138 Robinson Road #21-02 Oxley Tower Singapore 068906
- Content Promotion | Hong Bao Media
Promote your video and text content on top publishers' sites Hong Bao Media produces your content, then we promote it to your target audience. For this, we recommend Dianomi - a native advertising platform focused exclusively on business and finance content. Reach audiences across all devices Dianomi reaches audiences whether they are on desktop, mobile or tablet. In a YoY and QoQ comparison of the traffic across our platform, we are seeing an increase in mobile over desktop content consumption. In Q1 of 2019, there was roughly a 50/50 split between desktop and mobile/tablet. In Q3 of 2020, we saw desktop inventory accounting for only 30% of the traffic across all of our publishers with 70% being driven by mobile/tablet. Premium Publishers Largest Closed Marketplace of Business and Finance Publishers 440+ business and financial clients 225+ premium business and finance publishers 349M unique visitors globally every month Showcase your content in a brand safe environment A Brand-Safe Environment is the #1 priority for advertisers. Dianomi is Trusted We work with 8 out of 10 of the world's largest asset management companies J.P. Morgan Asset Management uses Dianomi as their exclusive native sponsored content partner as they continually deliver our KPIs and produce great results. Hear What Dianomi’s Clients Have to Say Dianomi’s Ad Units Reach Audiences Where They Are Most Engaged Video In-Article In-Feed Center Page Below Article Right Rail Engage Audiences With Immersive Video Content Large format ads raise brand awareness and drive traffic to your brand’s website Finance and business focused whitelist of 21 video publishers Video plays when 50% in-view and for 2 seconds for Cost-Per-View Desktop and Mobile Innovid Certified Clickable “sponsored by” call to action overlay on video VAST/VPAID Compliant What Are Dianomi Native Ads? Dianomi native ads are paid ads that match the form, feel and function of a publication’s site content. Less disruptive Hard coded into each publisher partner's website. Benefits advertisers, publishers and viewers. Higher quality and higher engagement User actively seeks the content/follows the click journey to consume the content. Measurable results Marketer owns the user experience and can measure time spent, pages viewed and other metrics when the user visits their site. Exclusive publisher network Contextually relevant and brand safe. The network has exclusive curation of business- and finance-focused publications. CPC pricing model, not CPM Only pay when a user clicks - cost-per-click pricing model. CONTACT US Native Ad Integration Seamless integration of your brand’s ads across our financial publisher marketplace. Opportunity to place conversion pixels to fire when a user engages with content on the landing page (filling out a form etc.), allowing the Account Management team to optimize toward your brand’s KPIs. Dianomi Is an Approved Sales Agent for Specific Apple News Publishers Ability to purchase Apple News inventory from a specific publisher for a brand seeking premium brand awareness and engagement. Full Transparency with Real-Time Dashboards Complete transparency into where your ads are running and how they are performing. Downloadable Stats to a CSV file: Viewable Impression vCPM CPA/CPL Goal (Cost-Per-Action/Lead) Performance by publisher, by creative, and by device Activity over time VAST video campaigns through self-serve dashboard Providing the Best Advertiser Solutions 52% say targeting the right audience is a challenge 41% say there is a lack of premium inventory 45% can’t achieve desired performance goals 38% say there are increasing levels of ad fraud 34% are concerned about ads delivering against risky content Our premium closed financial publisher marketplace provides inherent contextual relevance to reach your target audience We only partner with premium sites such as WSJ, Bloomberg and Reuters to deliver the best experience for both parties Our ads runs on a CPC basis - you only pay for real clicks We partner with DoubleVerify to prevent ad fraud We implement strict rules for the types of content we run our ads against Internet-Based Audiences With Dianomi’s interest-based audiences, advertisers can reach audience segments who show a high likelihood of being in market for their products or services. Institutional Investors ESG Investors + 1st Party Data Retargetting Professional Investors/Advisors Financial Advice Custom ETF Investors Traders Retirement Commodities Decision Makers + 3rd Party Data Income Investors Insurance Tax Contact Us Chat with us