Everybody is talking about big data.
But for many organisations it has proven surprisingly difficult to turn that data into action. Frequently it is ambiguous or contradictory. It is difficult to communicate to business decision makers in language they understand. Or the conclusions of the data do not translate directly into an action, interaction or transaction.
• Why numbers are inherently difficult to understand and communicate
• How to select the data that really matter
• Best practise in displaying data in presentation materials
• Best practise in minimising miscommunication of numbers
• When to give high-level data, and when to go into detail
• How to deal with ambiguous or contradictory numbers
Cut to the chase. Spend less time pouring over endless slide decks. Get crisper, more meaningful answers to your questions.
Inspire business decision makers to see the story behind the numbers, and get set to act on them.
Big data is all about shaping your business. Remove the obstacles and discover the possibilities.
Without your business, you wouldn't have the data. But without the data, you would be tapping in the dark to formulate business strategy.
If only it was as simple as creating a few pie charts, and it was instantly obvious to everyone what needs to be done.
What's needed is not more PowerPoint decks. What's needed is more insight.
In truth, the reaction from boards of directors usually is, "these numbers are all very interesting, but what should I do with them?"
The reason is that data is always about facts, about objective information, about the "black-and-white".
But to make it come alive and become useful, you need insight, a subjective assessment, the "colour".
And that can only come from better communication.
We prepare business leaders for any and all media interviews: Print, broadcast, online, blogger, social.
In an era of unforgiving audiences, aggressive reporters, alternative facts and fake news, you need the skills and confidence to win.
Our workshops emphasise practise. If you can survive a practise interview with Mark, you can survive any media interview.
In exclusive collaboration with former Singapore Exchange CFO, Mr Robert van Zwieten, we get you ready to face the analysts at your earnings briefing, retail investors at your Annual General Meeting, and fund managers on your post-earnings roadshow.
We have worked with listed companies for years to ensure smooth AGMs and successful capital raisings.
Make the most of your investment in live webcasts with contemporary new media skills.
We not only provide the technical experise to webcast live, we also ensure your presenters retain audience attention and achieve their business outcomes.