We produce television news programs where your organisation is always the news source and speakers nominated by you are always the guest.
Result:
- Your message gets through
- Your viewers act upon your message, and
- Your viewers remember you better
There are many possible applications, broadly:
- COMMISSIONED EDITORIAL
- INTERNAL COMMUNICATIONS
- EVENTV
INTERNAL COMMUNICATIONS
No organisation can afford poor execution on a sales strategy, or reduced productivity due to low morale.
That's especially true during the economic crisis.
But the old communications methods have issues:
- Email: cheap, but messages get lost in the daily inbox flood
- Conference calls: expensive
- Townhall meetings: expensive. Besides, travel freezes make these impossible
Our internal communications solution bridges the communications gaps, particularly if the stakeholders are geographically distant and rarely come together.
We will help you:
2. Develop a presentation or storyline to communicate your message
3. Record, edit and produce your message
4. Incorporate feedback mechanisms, to allow your audience to reply with their responses
5. Leverage your intranet, mobile and social media to syndicate the completed program, and
6. Feed back responses from your audience
If you are interested in improving morale, raising capital from your shareholders or securing better value from your suppliers, talk to us today about an internal communications solution.
COMMISSIONED EDITORIAL
We produce television news interviews and bulletins about your organisation.
More than "nice-to-have" to make your website look dynamic (although it will do that, too), web television content is part of the sales cycle.
It raises awareness of your brand.
It educates your target market about your products and services.
And it motivates a purchasing decision.
This makes web television an integral part of your value chain.
The advertising-equivalent value is tremendous.
Eight key features:
2. Wide distribution. Distribute your news bulletin via your website, as well as the online and mobile portals in the markets you are seeking to target.
3. Measurable. As each viewing is tracked we can supply you with a clear and precise log of viewing patterns.
4. Actionable. Viewers will be able to click through to your website, purchase your product or service, or request for more information.
5. Manageable. Don't hand over control of your message to a television producer. Our branded content allows you to dictate the time of day, duration, distribution, reach and even the language used in the presentation, while retaining control over the editorial message.
6. Customisable. We recognise your target market may consist of distinct niches. We are able to customise the presentation.
7. Scaleable. You may be able to reuse the presentation for broadcast on radio or television.
8. Cost-effective. You will be surprised how powerful and effective yet economical our branded content solution is.
If you are interested in increasing sales to your target market, talk to us today about a commissioned editorial solution.